What is Private Label?
Private Label is an opportunity for you to increase your sales and profitability. When you have finished producing your own branded lines have you the capacity to keep producing? If so, providing low cost, high volume Private Label products may be the answer.
Private Label are brands that are controlled and marketed by retailers. Often these will carry the retailer's own name as the brand. They are also known as corporate brands, store brands, private brands, own brand, house brands or home brands among others.
Our main aim is to add value to our supplier partners and retailers, by working to source and develop products for Private Label programmes. This means managing the relationship, to ensure that high quality, cost competitive products are provided.
Why do retailers choose Private Label? They build brand loyalty, attract new customers, increase profitability, enhance their image in the market and differentiate from their competitors by marketing high quality, distinctive products under their own brand. On average, retailer's profit margins on private label products are 10% higher than the profit margins on national brands.
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Why do customers buy Private Label?
Customer Value Private Label programmes offer high quality products at retail prices that are often 10-30% lower than the national branded equivalent. Customer Confidence Educated consumers recognise the value of private label products and are unwilling to pay premium prices for national brand products.
How we can help you?
We can introduce you to retailer networks and guide you through the review process to ensure that the product information is accurate, clearly presented and on time and if successful, manage label design and delivery of your product. |
